Programmatic advertising

Programmatic Advertising is a form of digital advertising that uses automated software and algorithms to buy and sell online ad space in real-time.

This technology allows advertisers to precisely target users based on demographic data, browsing behavior, and other specific criteria.

Programmatic advertising includes the ad auction process, where ad spaces are bought and sold through automated trading platforms.

This approach optimizes the efficiency of advertising campaigns, enhancing return on investment (ROI) and providing greater accuracy in reaching the desired audience.