Inter x Bradley LF
Inter X Bradley LF Collab, where Football meets Surf
Areas
Brief
A unique union between Football and Surfing
Together with Inter, we embraced the challenge of launching the collaboration with Bradley Surfboards and surfer Leonardo Fioravanti. Inter strongly believed in this project, aiming to unite the passion for football with the energy of surfing. Our task was to transform this vision into an effective strategy, creating a digital and physical experience that engaged fans from both communities and elevated the interaction between these two sports worlds to a new level.
Challenge
Bringing an unexpected fusion to life
The main challenge was to authentically integrate the world of football with surf culture while maintaining Inter’s identity and highlighting Fioravanti’s role. Thanks to a close collaboration with Inter’s Brand and Marketing team, we developed a campaign that combined visually impactful content with a multichannel strategy. We worked on paid advertising, media buying, email marketing and social media promotion, and created an e-commerce product page to ensure a seamless shopping experience. Additionally, we merged digital and physical elements with an exclusive event at San Siro and a clinic at Alaia Bay (Switzerland).
Solution
Between waves and stadium
We delivered a project that captured the public’s attention and excitement. The event at San SiroStadium showcased the surfboard for the first time, generating media coverage. The following day several media, influencers and KOL had an extraordinary experience at Alaia Bay (Switzerland), surfing with Leonardo Fioravanti and participating in a session dedicated to surfboard shaping with shaper Christiaan Bradley. The involvement of Inter ambassadors, such as Javier Zanetti, amplified the visibility. The campaign achieved high levels of engagement and success, transforming an ambitious idea into a memorable experience.