Winelivery X Setz
Collab Launch for Winelivery and Setz
Areas
Brief
Blending innovation with flavor
For the launch of the collaboration between Winelivery, the leading platform for home drink delivery and Setz, Italy’s first hard seltzer, we developed a campaign that highlighted this unique partnership.
The goal was to generate hype around the launch by leveraging creative and engaging social content aimed at promoting the availability of Setz on the Winelivery app and website.
We focused on using the brand ambassadors’ notoriety to capture the attention of different audiences, boosting visibility and desire for the product.
Challenge
Engaging diverse audiences
The challenge was to effectively communicate the launch to a broad and diverse audience, uniting the shared values of Winelivery and Setz.
We needed to engage users with various interests and lifestyles, from Valtteri Bottas’ adrenaline-fueled sports fans to the skateboarding community with Ivan Federico and the sophistication of design lovers represented by Margherita Missoni. Additionally, it was crucial to maintain visual and narrative consistency across both brands’ channels, ensuring a strong impact for both organic presence and marketing automation sequences.
Solution
Integrated strategy to maximize engagement
We created a series of engaging video content featuring the three ambassadors, leveraging their charisma to generate excitement and curiosity.
These videos were shared on social media, both organically and through sponsored posts to expand the campaign’s reach.
We also developed an email marketing sequence to promote Setz and drive orders through the Winelivery app.