Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who leave a website after viewing only one page without further interaction.

A high bounce rate may indicate that the site’s content is not relevant or engaging to visitors, or that the user experience is poor.

Reducing the bounce rate is important for improving engagement and increasing conversion opportunities. The bounce rate is calculated by dividing the number of single-page visits by the total number of visits, then multiplying the result by 100.