In the context of digital marketing, O&O (which stands for Owned & Operated) refers to channels and digital platforms that a company owns and directly manages. These include the company’s website, blogs, mobile applications, official social media profiles, and any other digital tools under the company’s direct control.

O&O assets allow complete control over content, strategy, and user experience, enabling the company to build a consistent online presence and develop direct relationships with its customers without intermediaries.

They are crucial for brand building, collecting proprietary data, and implementing personalized marketing strategies.